One of the biggest providers of bulk emailing services MailChimp, is now integrated within HRS. This
provides users the ability to create campaigns, mailing lists and email content directly from HRS to
multiple recipients. You can also run reports to optimise the effectiveness of your campaigns.
In order to use the MailChimp integration with HRS Connect you will firstly need to have an account with MailChimp which can be done by visiting http://www.mailchimp.com/
When the account is setup you will need to create an API key in MailChimp.
- In MailChimp, Click your profile name to expand the Account Panel, and choose Account.
- Click the Extras drop-down menu and choose API keys.
- Copy an existing API key or click the Create A Key button.
- Name your key descriptively, so you know what application uses that key.
Once the API key has been created you will need to enter this into HRS Connect.
- Click Admin
- Select Settings
- Select the MailChimp tab
- Enter the API key from MailChimp and check the connection to confirm this is setup correctly
Essential Reading: Email and MailChimp
Before you sign up with MailChimp and start sending out bulk emails it is important to gain a thorough understanding of MailChimp’s best practices, prohibited actions and what could be classed as “spam”. It is also essential that you are familiar with the Marketing and Advertising Law in your region.You are required to keep a record of how candidate/client data was acquired (printed or digital).
Useful links
UK Government - Advertising law: https://www.gov.uk/marketing-advertising-law
Federal Trade Commission - CAN-SPAM Act: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
MailChimp - Usage policy: http://www.mailchimp.com/legal/acceptable_use
As mentioned above it is essential you are familiar with email marketing laws and best practices before engaging in this activity. If you are in the preliminary stages of researching MailChimp, please use the below as a quick overview before accessing the above links.
Content from the MailChimp Usage Policy:
You are required to keep a record of how candidate/client data was acquired (printed or digital).
Prohibited Actions
- Sending Spam. By “spam,” we mean the definition on the Spamhaus website. In short, spam is “unsolicited bulk email.”
- Using any misleading or incorrect names, addresses, email addresses, subject lines, or other information on the website or in any emails created or sent using our service.
- Sending transactional messages through MailChimp, unless you use Mandrill.
- Using an outside unsubscribe process.
- Deleting, bulk unsubscribing, or otherwise modifying your list in order to avoid our billing thresholds
Who you can send email to:
You may only use MailChimp to send emails to people and entities that either:
1. Gave you written (including electronic) permission to send emails to them and have not withdrawn that permission, and:
a) Gave you that permission in the past 12 months; or
b) Didn’t object to promotional content you sent them in the past 12 months.
2. Gave you their name and email address in connection with a purchase, or negotiations to purchase, a product or service from you, have not opted out from receiving your emails, and either:
a) Purchased something from you or negotiated a purchase from you in the past 12 months; or
b) Didn’t object to promotional content you sent them in the past 12 months.
Video Guide
The below video will show you how to send the email from HRS Connect:
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